It’s not surprising that cold emailing has become a vital part of marketing for many businesses. After all, 80 percent of people say they prefer businesses contacting them through email than on any other platform.
Cold email allows you to reach out to these new prospects and leads so you can scale your business. The only problem is that cold emailing is not so easy. But the ROI and growth that cold emailing brings to your business are worth the effort you have to put in.
Additionally, several cold email software on the market can help you design an effective cold email outreach. We’ve reviewed several of these cold email software and created a list of the best ones you can find.
Here’s our shortlist:
In this guide, we’ll discuss the differences in these cold email marketing software and why they’re the standout options for your business. But first, let’s see what precisely cold emailing is about.
Cold Emailing: What Is It?
Cold emailing involves sending out relevant emails to people who haven’t had contact with your business yet. Is that too invasive? Well, not exactly. Unlike cold calling, the goal is to present valuable content to people who may be your potential customers.
Cold email outreach is most potent when you target the right audience with valuable email content. Otherwise, you’re just sending irrelevant emails to people, and you’ll most likely end up in their spam folder.
Why Should You Care About Cold Emailing?
While there are many reasons to start cold email campaigns for your business, these three should cement your decision.
- Lead generation
- Brand awareness
- Networking
Lead Generation
If directly engaging prospects with content relevant to their needs isn’t a lead generation technique, then what is?
Cold emails are a way to establish a common understanding with your prospects and offer concrete solutions to their pain points. This way, you can quickly draw them into your business and convert them into loyal customers.
Moreover, cold emailing is a targeted technique for getting new customers. This implies that you’re sending personalized emails to an audience already interested in what you have to offer.
Brand Awareness
Given that cold emails are designed for prospects without prior contact with your business, they serve as an avenue to increase your brand awareness. Here, you introduce them to your brand and show that you are the solution to their needs. The more cold emails you send, the more your brand gets seen by prospects in your niche.
Networking
Would it surprise you that business owners are likely to lose 28 percent of their existing customers if they stop networking? So, networking is truly an essential element in growing your customer base.
However, you may not have the time for in-person meetings with prospective clients. Luckily, you can reach out to them through cold email marketing. For example, you can email prospects short videos or case studies highlighting who you are as a business and why you’re the right person to solve their problems.
Choosing the Right Cold Email Software for Your Business
As you’ll see very soon, there are many cold email software for your business. Unfortunately, these wide varieties make selecting the best one difficult. Whatever the case, some features are must-haves in every cold email software. Here they are:
Automated Campaigns and Follow Ups
Like every software, cold email software is designed to make your work faster and easier. The way to do that is by automating your cold email outreach.
This means you don’t have to always create contact lists, manually personalize each email, roll out emails, or write a follow up email. Instead, the objective is to do less heavy lifting and concentrate more on growing your business.
It’s recommended to get a cold email outreach tool with all these features in one. This way, you can quickly roll out personalized emails to prospects.
Email Analytics
Analytics from your cold outreach campaigns show how effective they are and how you can improve on their shortcomings. Invest in a cold emailing software that covers click-through rates, open rates and even bounce rates.
Here’s what we mean: email tracking tools can provide data on bounce rates for your emails. You can then exploit that data to improve those emails or stop sending them at all. Conversely, if your bounce rate is abnormally high, you may have invalid addresses on your mailing list. You can then remove those invalid addresses from your list.
Personalization
This feature right here is a no-brainer. It’s best to avoid any cold email outreach tool that doesn’t allow you to create personalized email campaigns. Prospects need to know that you understand their pain points, and one way to do that is through personalization.
You need cold email marketing software that goes beyond simple text personalization. Go for cold email tools that let you embed personalized images and videos into your email.
Third-Party Integrations
Even though this isn’t a must-have, you should consider a cold email tool that allows integrations, primarily with CRM solutions. Constantly updating your prospect database can be daunting, but automating the process saves you a lot of work and time.
Several third-party apps provide CRM solutions so you can easily manage your customer base. When looking for a cold email software for your business, keep this in mind.
Now that we’ve seen the essential features of a cold email software, how about we get to the juicy bit. What are the best cold email software? Let’s find out.
1. Sales Handy
Sales Handy is one of the best cold email software you’ll find on the market. It’s designed for maximum email deliverability so your emails actually get to your prospect’s inbox.
With Sales Handy, you can create personalized email campaigns that call out to your audience. You can also modify your contact list, design email warm ups, and even schedule emails for various time zones. But there’s more.
Sales Handy comes with advanced features you can exploit to double your conversion rates. An example is the realtime writing assistant that helps you craft the right cold email for your audience. Plus, you get to diagnose and fix issues related to email deliverability.
Pricing
Pro ($25 per user/month)
Sales Handy only has a Pro pricing plan for cold emailing on their platform. It covers:
- A/B testing
- Email health score
- Email warm up
- Unlimited email sequences
- Analytics
- Public API
Key Features:
- Personalized email sequences
- Email deliverability
- Bounce guard
- Custom email templates
- Writing Assistance
Pros
- Free email tracking for Gmail account
- Schedule bulk emails
- Live analytics
Cons
- No mobile app
- Separate payments to verify mailing list
Customer Rating (Capterra)
- Overall Rating: 4.5/5 (115 reviews)
- Ease of Use: 4.6/5
- Customer Service: 4.5/5
2. Mailshake
Mailshake is sales engagement platform that allows sales teams to craft personalized cold email campaigns, connect to prospects, schedule follow up email, and more from one dashboard.
If you’re looking to generate more leads, promote some content, or just design some PR pitches, then Mailshake is for you. Mailshake allows users to connect with their audience through several channels like the phone and social media. This way, you’re creating more brand awareness for your business.
Mailshake is a perfect fit for sales teams as you can integrate third party apps like Salesforce tochange your sales outreach.
Pricing:
Mailshake has two pricing plans: sales engagement plan and email outreach plan. Also, Mailshake has no free trial, but you get a guaranteed 30 day money back period.
Sales Engagement ($75 per user/month)
- 10k recipients per outreach
- Zapier inspired integrations (1000+)
- Social selling
- Monthly list cleaning credit
- Phone dialer
- Creating custom tasks
- Lead temperature
Email Outreach ($44 per user/month)
- Email personalization
- Email warm up feature
- AI writing with SHAKEspeare
- A/B testing
- Prospects view
- 5k recipients per campaign
- Monthly list cleaning credit
Key Features:
- Email automation
- Email tracking
- Email templates
- Subcriber management
- A/B testing
Pros
- Powerful integration
- Amazing support
- Easy to use inteface
- AI email software
- Live training
Cons
- No refund for cancellation
Customer Rating (Capterra)
- Overall Rating: 4.7/5 (95 reviews)
- Ease of Use: 4.7/5
- Customer support: 4.5/5
3. Hubspot
Hubspot offers a whole software suite designed to help business owners grow their establishments. It comes with the Sales hub that fashions top of the line sales engagement tools, a CRM platform, a configure-pprice-quote functionality and more.
Hubspot lightens your work load with tools like sales automation, conversation intelligence, document management, email tracking and more. Plus, Hubspot has an award winning customer support team that are available at your beck (depending on your subscription of course).
Pricing:
Aside from its free trial and free version, Hubspot has three pricing plans. They are starter, professional and enterprise.
Starter ($45/month for two users)
- Email Management
- Live chat
- Basic bots
- Email scheduling
- Contact management
- Marketplace integrations
- Conversation routing
- Multiple currencies
Professional ($450/month for 5 users)
- Sales analytics
- Sales automation
- Forecasting
- Custom reporting
- 1:1 video messaging
- ABM tools
- eSignature
- Product library
- Phone support
Enterprise ($1,200/month for 10 users)
- Hierachical teams
- Sandbox
- Conversation intelligence
- Marketplace integrations
- Conversation routing
- Multiple currencies
- Predictive lead scoring
- Advanced permissions
Key Features:
- Email automation
- Custom email templates
- Live chat
- Conversation intelligence
- Call recording
- SEO tools
Pros
- Great user experience on platform
- Easy to use
- Award winning customer support
- Advanced CRM
Cons
- Costly
Customer Rating (Capterra)
- Overall Rating: 4.5/5 (318)
- Ease of Use: 4.3/5
- Customer support: 4.4/5
4. Reply
Reply is another sales engagement platform that seeks to transform weak cold email campaigns into lead and sales magnets. With Reply, you can design stunning sales and marketing campaigns that converts your prospects to loyal customers. How?
Reply has a chrome extension that allows users to collect verified business email addresses on LinkedIn for your mailing list. Then, with its mail merge feature, you can fuse the new emails with your existing list, and engage your audience across several platforms.
It also has email tracking features that monitors the performance of your email campaigns. There’s also the A/B testing functionality for email sequences. If you’re looking to supercharge your sales teams for maximum output, Reply is a viable option.
Pricing:
Reply essentially has three pricing plans: free, $49, and $99.
Free (200 email credits/month)
- Identify and add email account for up to 200 people
- Sales Navigator and LinkedIn
- CSV file exports
$49 (5000 email credits/month for 5 users)
- Identify and add email account for up to 5000 people
- Sales Navigator and LinkedIn
- CSV file exports
$99 (Unlimited email credits/month for 10 users)
- Identify and add email account for any number of people
- Sales Navigator and LinkedIn
- CSV file exports
Key Features:
- Semi-automated tasks for LinkedIn
- WhatsApp messaging
- Salesforce, Hubspot, Copper CRM
- Gmail compatible
Pros
- Chrome extension
- Multichannel cold email outreach
- Easy to use interface
Cons
- Costly
- Integrations are tedious
Customer Rating (Capterra)
- Overall Rating: 4.6/5 (93 reviews)
- Ease of Use: 4.5/5
- Customer support: 4.7/5
5. Mailrush
This cold email software allows B2B businesses automate their cold email outreach to increase their customer base and draw in more sales. Mailrush has an inhouse email provider which businesses can exploit to build their mailing lists and email designs.
With Mailrush, you can track key performance indicators for your outreach campaigns. You also automate follow ups and drip campaigns depending on triggers you set beforehand. It also comes with email warm up features that ensure your emails get to the primary inbox of your audience and not the spam folder.
Pricing:
Mailrush has three flat fee plans for their users. However, there is a free trial period if you want to try the cold email platform before you commit.
Starter ($19/month)
- 14 day free trial
- SMTP with shared IP
- 10,000 monthly emails
- Up to 1000 emails daily
- 1 active cold outreach campaign
- Email warming for 1 user
- Instant activation
- 1000 email validations per month
Pro ($49/month)
- 14 day free trial
- SMTP with shared IP
- 50,000 monthly emails
- Up to 1500 emails daily
- 3 active cold outreach campaign
- Email warming for 1 user
- 3000 email validations per month
- Instant activation
Premium ($1,200/month for 10 users)
- 14 day free trial
- SMTP with dedicated IP
- 100,000 monthly emails
- Up to 3000 emails daily
- 5 active cold outreach campaign
- Email warming for 1 user
- 5000 email validations per month
- Instant activation
- Sender’s reputation control
Key Features:
- Sender’s reputation control
- Automated follow ups and drip campaigns
- Mailing list validation
- Custom email template
- Shared or dedicated IP
- Content spinning
- Real time integrations
Pros
- Drag and drop email builder
- Dedicated IP
- Free trial
- 24/7 live support
Cons
- Small email template library
- Extra costs for email warming
Customer Rating (Capterra)
- Overall Rating: 4.2/5
- Ease of Use: 4.3/5
- Customer support: 4.6/5
6. Lemlist
Lesmlist is a complete cold email software designed to improve email conversion rates and help businesses convert their prospects into valuable customers. If you’re a sales professional looking to supercharge your sales teams, Lemlist is a good shout.
Lemlist improves reply rates through its personalized email campaigns and allows users to connect with their prospects one on one. It also allows you to automated follow ups that pull more revenue to your business and grows your sales pipeline.
Additionally, you can make cold calls from one click, crate custom tasks, and social sell. Plus, Lemlist features amazing email marketing tools to boost brand awareness. It’s a truly all in one cold email software.
Pricing:
Lemlist comes in three pricing plans: email warm up, email outreach, and sales engagement. It also offers a free trial so you can have a feel of the platform before commitment.
Email Warm-Up ($29/month)
- Warm-up for any email domain
- Booster for email deliverability
- Email verification
- Domain age ranging from 25+ years
Email Outreach ($59/month per user)
- Bulk email personalization
- Salesforce, Hubspot, Pipedrive
- Integrations
- API
- Invite teams
- Automate follow ups
Sales Engagement ($99/month per user)
- Video prospecting
- Cold calls
- LinkedIn workflows
- LinkedIn extension
- Email enrichment
- Landing pages
Key Features:
- Email follow ups
- Email personalization
- Email deliverability
- Native CRM integrations
- A/B testing
- Dynamic landing pages
- Multichannel campaigns
Pros
- Seamless integration
- Value for money
- Easy to use interface
- Custom email tracking
Cons
- Adding advanced functionalities can be expensive
- Frequent UI changes
Customer Rating (Capterra)
- Overall Rating: 4.6/5 (330 reviews)
- Ease of Use: 4.5/5
- Customer support:
7. Snov
Snov is a sales-oriented cold email software designed to help businesses attract new customers and simultaneously increase revenue as well. It boasts of a CRM toolbox that delivers results and a platform for effectively nurturing prospects into loyal customers.
With Snov, you can scale your outreach with personalized messages that speak to your audience. Also, you can design drip campaigns that boost your conversion rates and track email performance right from your Gmail account.
Snov also offers functionalities that allow you to research competition performance and offers insights into how you can close the gap or maintain your dominance. Additionally, you can integrate Snov with relevant third party tools to boost your efficiency and sales process.
Pricing:
The pricing for Snov comes in four tiers: S, M, L, XL, XXL. However, there’s a forever-free plan if you’re not looking to commit any money. Obviously, the free plan would lack certain features but it all depends on what you need.
S ($39/month)
- 1000 credit
- 5000 individual recipients
- Unlimited users
- CRM tool
M ($99/month)
- 5,000 credit
- 10,000 individual recipients
- Unlimited users
- CRM tool
L ($189/month)
- 20,000 credit
- 30,000 individual recipients
- Unlimited users
- CRM tool
XL ($369/month)
- 50,000 credit
- 50,000 individual recipients
- Unlimited users
- CRM tool
XXL ($738/month)
- 100,000 credit
- 100,000 individual recipients
- Unlimited users
- CRM tool
Key Features:
- Email drip campaigns
- Sales CRM
- Email verifier
- Email tracking
- Rest API
- Email finder
- Integrations
Pros
- Easy to use interface
- Free forever plan
- Versatile
Cons
- Costly
- Native integrations are few
Customer Rating (Capterra)
- Overall Rating: 4.6/5 (119 reviews)
- Ease of Use: 4.6/5
- Customer support: 4.6/5
8. Overloop
Overloop is among the best cold email software you’ll find on the market. Why? Overloop seeks to help businesses effectively start more conversions and consequently generate more leads for their business.
Overloop allows its user to design and send out personalized cold emails, automate their cold email outreach, and build drip campaigns that help them connect with prospects. You can also track email engagement and KPIs like open rate, click rate and total messages sent.
Plus, there’s a reason T-Mobile, Asana, Amazon and other Fortune 500 companies use Overloop in their sales outreach campaigns. You can create workflows that reduce the time and effort you put into repetitive tasks.
If you’re looking to start conversations that earn your valuable customers, you can’t look past Overloop.
Pricing:
Overloop has three pricing plans: lite, standard, and advanced. Visitors can also sign up for a free trial of the cold outreach software.
Lite ($39/month for one user)
- 50 credits per month
- Maximum of three connected email accounts
- One sales pipeline
- Unlimited deals
- Five workflows
Standard ($79/month for one user)
- 250 credits per month
- Three connected email accounts per user
- Five sales pipeline
- Unlimited deals
- 25 workflows
Advanced ($129/month for one user)
- 500 credits per month
- Five connected email accounts per user
- Unlimited sales pipeline
- Unlimited deals
- Unlimited workflows
- Salesforce
- Hubspot
Key Features:
- Email finder
- LinkedIn extension
- Workflows
- Reporting and forecasting
- Contact management
- Mobile apps
- Integration
Pros
- Free trial
- Easy to use interface
- Mobile app
Cons
- Cold calling unavailable
Customer Rating (Capterra)
- Overall Rating: 4.0/5 (1 review)
- Ease of Use: 4.0/5
- Customer support:4.0/5
9. Yesware
Like its landing page suggests, Yesware is a sales outreach software designed to help sales teams drive more revenue to their businesses. What’s more, everything happens through your Gmail account so you don’t have to get exclusive email service providers.
Yesware offers email tracking solutions so you don’t have to manually study the performance of your email campaign. You can also save your best performing emails as templates to streamline your subsequent sequences.
If you want a powerful but not overpowering cold email software, Yesware is a good shout.
Pricing:
Aside from its free forever plan, Yesware has three pricing plans. They are pro, premium, and enterprise.
Pro ($19/month for one seat)
- Unlimited email tracking
- Unlimited email link tracking
- Personal activity report
- Recipient engagement report
- Email and phone support
Premium ($45/month for one seat)
- All pro features
- Zoom meeting integration
- Unlimited teams
- Team reports
- Shared templates and campaigns
- Centralized team billing
Enterprise ($85/month for one seat)
- All premium features
- Salesforce
- Trusted IP ranges
- Customized training
- Dedicated customer support manager
Key Features:
- Email tracking
- Audience targeting
- CRM
- Contact management
- Email templates
- Campaign analytics
Pros
- Free trial
- Email tracking
- Easy to use interface
Cons
- No mobile app
- Complicated analytics
Customer Rating (Capterra)
- Overall Rating: 4.3/5 (166 reviews)
- Ease of Use: 4.3/5
- Customer support: 4.1/5
10. GMass
GMass is a Gmail-centred cold email software designed to boost email deliverability and conversion rates. All you need is a Gmail account to access GMass’s mail merge functionality and automation tools for your business.
With GMass, you can quickly build a successful cold outreach with personalized emails, mail merge reports, automatic follow ups and email scheduling. Its easy to use interface ensures that you can easily exploit GMass boost your open rates and connect with newer customers simultaneously.
Pricing:
GMass has three pricing plans: standard, premium, and enterprise.
Standard ($19.95/month)
- Basic campaigns
- Mail merge personalization
- Conditional content
- Email verification
Premium ($19.95/month)
- Basic campaigns
- Mail merge personalization
- Conditional content
- Email verification
- Sequences and follow ups
- API access
- A/B testing
Enterprise ($49.95/month)
- Basic campaigns
- Mail merge personalization
- Conditional content
- Email verification
- Sequences and follow ups
- API access
- A/B testing
- High priority support
Key Features:
- Unsubscribe management
- Automatic follow up email
- Google sheet
- Personalization
- Segmented campaigns
- Reply management
- SMTP integration
Pros
- Simple setup
- Free email verification
- Import contacts from Google Sheets
Cons
- Only works with Gmail and Google Workspace accounts
Customer Rating (Capterra)
- Overall Rating: 4.8/5 (880 reviews)
- Ease of Use: 4.7/5
- Customer support: 4.7/5
Is Cold Emailing Illegal?
No, cold emailing is not an illegal practice at all. Cold emailing is different from spamming. Cold emails are relevant emails sent to people who may be interested in your business offerings.
Unfortunately, cold emailing isn’t easy and when done the wrong way, brings no results. Your best bet to creating a successful cold email campaign is to try out the tools we’ve listed above. These software help you design a cold email that converts prospects into valuable customers for your business.
