Digital signage is the use of digital media to display digital advertising, news, and other information to visitors. Digital signage is a growing segment that has become commonplace in retail settings, business conferences, and other events where digital content can be displayed conveniently.
Today’s digital signage solutions offer sophisticated features for marketers who want to engage their target audience through engaging content that appeals to the user’s interests or triggers an impulse purchase. The best digital signage software will have robust features for marketers and give access to a wide range of customizable templates so you can create engaging content quickly and easily.
More businesses are choosing digital signage over traditional advertising methods for good reasons. However, with so many different types of software available on the market today, it can be difficult for businesses to know which is the best digital signage software for their needs.
This article highlights the benefits of using digital signage software, some things you should consider before making your purchasing decision, as well as a review of some of the best digital signage software available.
What Is A Digital Signage Software?
Digital signage software is a software-based platform that helps businesses to create, design, and manage digital signage content. Digital signage consists of one or multiple pieces of electronic signage hardware which display static or dynamic content. This type of electronic signage acts as a marketing tool for businesses.
The best part about digital signage is its versatility; it can be used in different ways such as promoting brand awareness, showcasing products and services, or even displaying advertisements. Digital signage software allows you to easily create and manage your digital signs at home or on the go. If you’re interested in starting your own business with digital signs, there are many benefits to choosing this software over other means of marketing.
What Are The Benefits Of A Digital Signage Software?
Digital signage software offers a multitude of benefits to businesses, such as:
- Making it easy for your customers to find you in crowded spaces.
- Increasing ROI through increased traffic and increased sales.
- Quickly gaining an advantage over your competitors.
- Being able to accurately serve ads to specific audiences.
Some digital signage software helps brands reach their target audience by offering advanced targeting capabilities. Other digital signage software can help your business establish a consistent message across multiple locations. Regardless of the type of software you choose, digital signage is proven to be a valuable asset for growing your business.
What Constitutes A Good Digital Signage?
One of the first things you should consider when looking for digital signage software is what you are going to use it for. Is it for a business? Or is it for home use? Will you be using your signage system primarily indoors or outdoors?
If your digital signage system is to be used primarily indoors, then you may want to consider something like an enterprise system that has an LCD monitor and built-in speakers. If you have outdoor digital signage, then a cheaper LCD monitor with a speaker that’s not integrated into the unit may work better for your needs.
The Best Digital Signage Software
1. NoviSignum
NoviSign is one of the best digital signage software for a variety of reasons. It has an easy-to-use interface, can be customized and offers a high level of support. Additionally, it’s compatible with a wide range of operating systems and devices.
The main feature that makes NoviSignum stand out from other digital signage software is its easy-to-use software. Its user-friendly features make it easy for even those with little technical expertise to create professional signs quickly and easily. NoviSignum also offers lots of functionality to help you reach your audience more effectively.
The most important function that sets NoviSignum apart is its compatibility with multiple devices. That means you’re reaching potential customers on all kinds of devices–mobile phones, laptops, tablets, and more–making digital signage easier than ever before. If you want to reach your audience in the easiest way possible, NoviSignum is the digital signage solution for you.
Rating
Getapp Rating: 4.9 out of 5 stars (83 votes)
Pricing
US$20.00
2. OnSign TV
OnSign TV is a popular digital signage software on the market today. OnSign TV includes all of your digital signage needs, such as site management, scheduling, and advertising. OnSign TV also integrates with various third-party marketing platforms. With so many features to choose from, you’re bound to find one that fits your needs.
In addition to a powerful platform, OnSign TV offers a very affordable price point for its users. This means that smaller businesses can use this software without much cost. If you want to get started with digital signage but don’t want to spend too much money in the process, make sure you check out OnSign TV
Rating
Capterra Rating: 4.9 out of 5 stars (14 votes)
Pricing
Free
3. OptiSigns
OptiSigns is another premier digital signage software on the market today. With its features and capabilities, it has been a favorite among businesses for many years. OptiSigns offers users a variety of different features and services catering to different needs.
These features range from banner design, content management, analytics, and more. They also provide industry-leading support staff who are ready to help 24/7. With these features, OptiSigns is truly among the best digital signage software on today’s market!
Rating
Getapp Rating: 4.8 out of 5 stars (1,121 votes)
Pricing
3 pricing editions, from $10 to $108. A free trial is available.
4. ScreenCloud
ScreenCloud is a powerful and comprehensive digital signage software. It offers businesses the ability to create and manage a visually-pleasing, interactive, mobile-ready digital signage display. With a variety of features such as website integration, customizable content, and real-time reporting, ScreenCloud is an ideal choice for companies of all sizes.
What sets ScreenCloud apart from other competitors? A highlight feature is its customizable content which can be tailored to each company’s marketing strategy. From social media integration to video content, businesses have the ability to customize their digital signage display with ease.
All in all, this makes it an exceptional choice for companies that are looking for a purpose-built platform that many brands depend on. If you’re looking for an adaptable way to reach your audience in meaningful ways, then ScreenCloud is absolutely worth considering!
Rating
Getapp Rating: 4.8 out of 5 stars (1,121 votes)
Pricing
- Core. Starting at $20.00. 1 screen Per Month.
- Pro. Starting at $30.00. 1 screen Per Month.
- QSR Hardware + Software Bundle. Starting at $35.00. 1 screen Per Month.
5. Screenly
If you’re looking for the perfect digital signage software, Screenly is an excellent option to consider. Screenly was created by a team of professionals with dedicated experience in digital signage and comes with a wide range of features and packages. From low-cost packages to high-end solutions with customized branding, this software has something for everyone.
Additionally, Screenly offers free tech support for up to three years, which will be helpful when you need help getting started!
This software is compatible with a wide variety of operating systems, which means it can accommodate the needs of just about any business.
Rating
Getapp Rating: 4.5 out of 5 stars (24 votes)
Pricing
- Starter. $11. mo/screen.
- Business. $17. mo/screen.
- Enterprise. $25. mo/screen.
6. TelemetryTV
The first thing to consider is whether you need software that can be installed on your own computer or if you want software that is more mobile-friendly and runs on a device like an iPad. If you want software that is more mobile-friendly, then TelemetryTV is the software for you. TelemetryTV offers features like a drag-and-drop interface, powerful exporting options, and integrated social media sharing tools.
It’s also customizable so you can add your logo along with other branding options. You can even create custom user profiles for marketing purposes! With these features, it’s easy to see why TelemetryTV has been one of the top digital signage software for years!
If you want to install the software on your own computer, then InVision seems like the best option for you. InVision offers similar features as TelemetryTV does and is compatible with both Mac and Windows computers.
The downside of this program is that it doesn’t have nearly as many customization options and has significantly fewer integration tools than TelemetryTV does. That said, InVision still works well with most businesses’ needs! At the end of the day, both programs are great choices in their respective categories! But what will ultimately make this decision easier for business owners are their budgets.
For those who have limited funds but need digital signage software with some powerful features to display their marketing campaigns effectively and quickly, then TelemetryTV should be one.
Rating: 4.8 · 86 reviews
Rating
G2 Rating: 4.8 out of 5 stars (86 votes)
Pricing
US$9.00
7. Viewneo
Viewneo is a powerful digital signage solution that allows businesses to create eye-catching and engaging displays. Viewneo’s newly released platform has more features than ever before, with the ability to be customized to suit your business needs. Their multi-lingual interface allows you to connect with your audience in their native tongue, giving you that competitive edge over your competitors.
Take advantage of Viewneo’s new tiered subscription plan, which gives you access to all of the latest features for a fraction of the cost. Gain real-time insight on campaign performance and double down on success by using targeted content from over 65 different media sources.
Viewneo also has unparalleled flexibility. Whether you need one display or 1,000+ displays, Viewneo can scale up or down seamlessly for any budget.
Rating
G2 Rating: 4.5 out of 5 stars (15 votes)
Pricing
- Starter. $11. mo/screen.
- Business. $17. mo/screen.
- Enterprise. $25. mo/screen.
8. Yodeck
Yodeck is a digital signage software solution that offers a range of customizable templates for creating engaging content quickly and easily. The software allows you to create dynamic screens that feature your brand, products, and services as well as other information. With Yodeck, you can also integrate with IPTV providers.
You can create screens in seconds with the drag-and-drop functionality, which helps reduce development time. Yodeck also comes with a wide range of features for marketing goals including email or social media integration, targeted advertising and promotions, interactive web chats, and surveys with opt-in forms for leads or transactions.
Rating
G2 Rating: 4.5 out of 5 stars (15 votes)
Pricing
- Free
- Standard $7.99 screen/month
- Pro $9.99 screen/month
- Enterprise $12.99 screen/month
9. DWALL.Online
DWALL.Online is a digital signage software that allows designers to create and share professional digital signage solutions for any location or event. Because of its wide variety of features, DWALL.Online is a great choice for businesses looking to promote their brand through digital signage in a cost-effective way. It offers easy-to-use tools that allow you to customize your message in accordance with your preferences and needs.
Rating
Producthunt Rating: 5 out of 5 stars (1 vote)
Pricing
$10
10. Fusion Signage
Fusion Signage is an easy-to-use digital signage software that allows video, motion graphics, interactive content, and other types of rich media to be displayed on the screen. The software’s intuitive drag and drop interface allows for quick design, making it ideal for marketing professionals who use the software for presentations or trade show booths.
Fusion Signage is a powerful tool that will help marketers to create dynamic displays that are highly engaging. The best part about Fusion Signage is its ease of use. It’s simple enough for any marketing professional to learn how to use from scratch and make professional-looking posters in minutes with little knowledge of design or artistry.
While Fusion Signage does offer templates, the software offers a wide range of customizable features so you can create your own unique designs with ease. In addition, its intuitive interface allows users to easily edit and personalize their designs without any technical skill required.
Rating
Capterra Rating: 4.9 out of 5 stars (9 reviews)
Pricing
- Basic · $269
- Advanced · $369
- Pro · $569
11. Liqvid Live
Liqvid Live is an award-winning digital signage software that delivers your message in an engaging way. This solution has been used by some of the world’s largest companies and organizations to engage their audiences like never before, with features like full customization, a drag-and-drop framework and pre-built templates.
With Liqvid Live, you can create digital signage campaigns in seconds to create a brand that stands out from the crowd. Liqvid Live offers robust features for marketers such as analytics reporting, branding capabilities, and content creation that make it easy for you to reach your target audience and grow your business.
If you are looking for the best digital signage software on the market today, check out Liqvid Live’s competitive pricing and powerful marketing functionality.
Rating
Capterra Rating: 4.5 out of 5 stars (6 reviews)
Pricing
$11.90/Month per screen, $96/Year per screen
12. Look
Look is an all-in-one Digital Signage Software, designed for easy and fast creation, deployment, and management of digital signage. It allows you to display content from your own video library or from the cloud services like YouTube, Vimeo, etc., as well as local videos or images.
The look is an easy-to-use, affordable software that allows you to create your own digital signage system. You can use it to display live data and play videos on multiple screens of your choice. It also allows you to schedule content so you can run different media at different times of the day.
Rating
Capterra Rating: 4.5 out of 5 stars (6 reviews)
Pricing
8 pricing edition(s), from $0 to $13.50. A free trial is available.
13. QuickESign
QuickESign is one of the most popular digital signage software solutions available. It offers options for integrating your own logo, social media feeds, and text messages into your signage. This can be a great place to start if you are looking for a basic solution that has all the features you need.
The software also provides options for displaying live video or images on the screen without any additional hardware needed. It’s important to note that QuickESign does not include a library of images or videos.
In other words, there is no built-in content from which to choose. You will need to purchase and load assets separately if you want these features in your digital signage software.
Rating
Capterra Rating: 4.5 out of 5 stars (137 reviews)
Pricing
- Light: $5 per month or $50 per year
- Standard: $10 per month or $99 per year
- Pro: $15 per month or $149 per year
- Enterprise: $20 per month or $199 per year
14. Raydiant
Raydiant is the leading digital signage software provider in North America. Its powerful and highly flexible platform provides global advertisers with control over how they present their messages to consumers, which helps them increase engagement, drive conversions, and build brand awareness.
The company’s expert team of engineers works alongside marketers to help create unique content that speaks to the audiences that are most important to your business. Raydiant offers an up-to-date inventory of digital signage products, including LCD screens, touch screens, interactive kiosks, and more.
The company also provides a range of support services to help you implement your marketing strategy successfully.
Rating
Capterra Rating: 4.5 out of 5 stars (137 reviews)
Pricing
Name Price Features
- 1-Year Prepaid $49/Month 1 Screen $588/Year + $169 Hardware
- Month-to Month $59/Month 1 Screen $59/Month + $169 Hardware
15. Reach
Reach is the world’s first Digital Signage software that gives complete control over every stage of the content lifecycle – from ideation to publishing and ongoing maintenance. Reach Digital Signage Software helps brands tell their story through visually engaging, interactive digital signage. With Reach, you can build your own digital signage network with just one click.
With powerful features like content management, scheduling, and analytics to enable you to manage all your screens in one place. It also enables users to publish content from any device along with advanced functionalities such as video streaming, playlist management, and more.
Rating
Capterra Rating: 4.8 out of 5 stars (530 reviews)
Pricing
$30/month
How To Choose The Best Digital Signage Software
When it comes to choosing the best digital signage software, it is important to consider a few factors. The first factor is the ease of use. The software should be easy to use and intuitive so that employees can easily create content without having any technical knowledge.
A user-friendly interface will also make it easier for visitors to interact with the content. A robust feature set will ensure that your business has access to all the features that are needed in order to effectively market your business. You should also consider how much time it takes to create engaging content if you’re not skilled in design or marketing yourself.
Finally, you should evaluate whether the software has sufficient flexibility so you can customize your advertising campaign according to changing needs and interests of your population base.
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