Paid search management is the process of effectively managing your paid ads account. It can be a daunting task. You have to keep track of your keywords, their costs, ad demand, and competitors’ ads you should avoid and target.
However, it doesn’t need to be as difficult as it sounds. With the right software, you can streamline your PPC management process and make sure everything is done in a timely manner. Just like in other industries where there are dozens of software options available, there are also several paid PPC management solutions on the market.
In this article, we will discuss some of the best PPC management software for small businesses so you can choose the one that fits your needs. Read on to learn more about these programs and whether they’re right for you or not.
What is PPC in Online Advertising?
PPC stands for pay-per-click advertising, also referred to as paid search marketing.
It is a type of online advertising that allows you to pay each time someone clicks on your ad or comes to your website from it.
Advertisers bid on keywords, just like regular advertisers do. The higher the bid, the better the ad rank and placement in the SERPs (search engine results pages) will be.
What is a PPC Management Software?
PPC software is a type of marketing automation software that helps businesses manage their paid advertising campaigns.
PPC software can be a boon to small businesses because they help with ad performance and keyword selection, as well as monitoring your competitors’ ads and advertisements.
As far as the selection process is concerned, you should look for software that has the functionality you need without costly upgrades.
If you are just starting out or don’t have any budget for upgrades, then choose a program with a free trial option so you can figure out which one works best for your needs before spending too much money on it.
The Benefits of Using a PPC Management Software
The most obvious benefit of using PPC software is that it simplifies the search engine marketing process, which in turn decreases the amount of time you spend on your PPC campaigns.
If you don’t have the time or expertise to handle your PPC successfully on your own, a good PPC management software can make sure your ads are showing up in the right places and at the best time so they have more impact.
Additionally, a good paid search management tool will also help you set contracts with advertisers and keep track of all of your costs.
Some other benefits include helping increase brand awareness, increasing click-through rates, and improving quality scores for better placement in paid search results. The best part about these benefits is that they can be achieved without having to worry about managing keywords and budgets yourself.
Review of The Best PPC Management Software
There are many different types of PPC management software available on the market, and it can be hard to decide which one is right for your business.
To make things easier, we’ve compiled a list of the best ppc software options available. This list includes both free and paid options, so you can find the right fit for your company.
Wordstream is one of the most popular ppc software.
Wordstream offers a wide range of solutions for your PPC management needs, including keyword research tools, keyword suggestions, ad optimization tools, ad campaign planning tools, and more. Wordstream also has an excellent affiliate program that will give you commissions based on the sales you generate from the tool.
Additionally, this software has a user-friendly interface that’s easy to learn and navigate through.
Adzooma is a great option for businesses that are looking to grow their online presence.
The software allows you to manage paid search ads in real-time, view keyword trends, and even monitor your Google Analytics data.
Adzooma also offers a robust tool set with features like website tracking and campaign execution.
What’s more, the company has an excellent reputation. If you’re looking for easy-to-use software with plenty of features to choose from, Adzooma could be the right program for you
Optmyzr is a popular PPC management software that provides small businesses with the tools they need to effectively manage paid ads.
It offers a variety of features, like keyword tracking, reports, and automation.
Additionally, Optmyzr offers a single plan with all features to help you maximize your ads. Some of these ads include amazon ad, Microsoft ads, google ads campaign, Facebook ads, and bing ads.
One of the best benefits of Optmyzr is its ability to automate your campaigns. For example, you can set up email alerts for email marketing when keywords are at or below certain thresholds so you know when changes should be made to your ad budget or other optimizations.
You can also set up recurring emails if you’re selling multiple products on your website and want to make sure that all items are being promoted appropriately in terms of cost per click (CPC).
Optmyzr is an excellent option for those who don’t have much experience with PPC advertising and want to get started as quickly as possible without spending too much money
Adalysis is an award-winning PPC software solution that’s perfect for small businesses.
It helps you manage your keyword and ad campaign performance, find the best keywords to target, see what keywords are driving the most revenue, and set up alerts so you never miss a keyword opportunity.
You can also create powerful landing pages with Adalysis’ easy-to-use drag-and-drop page builder.
If you have multiple paid ads accounts, such as one on Facebook, Instagram, and Google Ad for example, Adalysis will automatically track them all for you in one place.
This is a good option for small businesses who want a solution that integrates with other platforms like Facebook and Instagram. You can try out Adalysis for 14 days free here.
SEMRush has a suite of digital marlketing tools including PPC management.The PPC functionality enables you to get an overview of your competitor’s PPC campaigns, and the performance of their ads. Keyword research can also be done using SEMRush.
SEMRush can also help you set up your own PPC accounts and make sure everything is optimized for your business.
SEMRush brings a lot of additional features that are often overlooked by other PPC management software solutions. It also offers competitive analysis and insights into your competitors’ marketing efforts which can help you better understand how to compete against them.
You can also track past campaigns and see whether they were successful or not.
This software offers a lot of tools that will help you make money with your PPC campaigns in addition to providing a comprehensive view into what’s going on with your competitor’s marketing efforts.
Adespresso is the leader in PPC software.
With this ppc management tool, you can manage your entire paid search activity including keywords, ppc campaign, ad groups, and ppc ad.
You can also view all of your reports in one place.
Additionally, you can track your rankings and performance with this software.
The Adespresso software offers one-click automation tools to help optimize your campaigns.
It also helps you manage multiple accounts so you don’t have to constantly switch between them. This helps make sure that everything is running smoothly.
One of the best features of Adespresso is its success tracking tool which lets you know how each campaign is performing on a daily basis as well as on a monthly level. This ensures that there are no surprises when it comes to your campaign results and overall PPC management.
This software also offers an advanced coaching system that includes training, personalized emails, live chat support, and more.
Spyfu is a great tool for PPC management.
It not only allows you to track your ads, keywords, and the cost of each, but it also helps you with managing bids, ad copy, ad scheduling, ad spend, and more.
You can choose to have it work automatically so you don’t have to worry about anything or manually create the campaigns and manage everything yourself.
This is a great tool for someone who is new to PPC management and wants to be able to focus on their business as opposed to focusing on the software itself.
Opteo ppc management software provides performance data and insights so you can focus on more important tasks, like driving conversions, by understanding your audience and what works best for your business.
The great advantage for Opteo is that it continuously monitors Google Ads accounts for patterns that are not as they should be.
When something comes up, Opteo suggests an improvement that can be pushed live to your Google Ads account in a few seconds.
MarinOne is an emerging player as a ppc management company.
It has developed a cross-channel dashboard that provides transparency into how your campaigns are performing across different social media networks on Instagram, LinkedIn, Facebook, Twitter, and YouTube among others.
The system then helps you efficiently eliminate deadweight from your marketing strategy to increase revenue by reducing costs.
All the tools needed to optimize, manage and measure your app advertising campaigns are in one place. Automated recurring reports save you time, and shareable dashboards are always up to date.
BlueWinston is one of the few tools in the market that enables you to save time and sell more using their automation tool. Unlike its competitors, it allows you to try it for free.
They have exciting features, especially for novices who have little experience in ppc management and advertisement.
Their intuitive builder, autonomous keyword creation, alternate bad words, and automated smart bidding system are some of the features that they boost to heavily impact your ppc management efforts.
Shortlisted by Capterra as one of the best PPC Software in 2021, Madgicx has made great strides enabling analysts, managers, marketers, and advertisers to achieve their ppc marketing goals.
With their autonomous Ad management, you can improve your ad ROI while spending less time managing your ads.
Converting your visitors into leads comes much easier when using their creative production fused with AI. Their pricing options are also flexible depending on your business needs.
Clickguard is trusted by Carmax, Ubiq, and marketers because it helps brands and corporations to achieve greater ROI by preventing bots and wasteful clicks, which makes it a go-for tool for every marketer that wants to reduce their ad spend but maximize profit in their ppc marketing campaigns.
Their mobile apps for both IOS and Android devices make it convenient to keep track of your ppc performance on the go. They also allow you to start a free plan for all their pricing packages.
Their free tools and resources are also a great place to get started in your ppc management journey.
Reporting is as important as running a ppc advertisement. That’s why AgencyAnalytics ppc management software is important in this regard.
This software helps marketing agencies automate their client reporting.
With its customizable dashboard, agencies can view all their client’s data in one place, making it easy to identify trends and deliver insights that help their clients grow.
If you are an agency that brands consult for their ppc management then using AgencyAnalytics white labeling reports will give you a greater edge among your competitors in presentation and reporting.
You can upload logos, change colors and even embed the reports on your website.
14. Amazon PPC
Amazon PPC Software is an online advertising program that helps businesses manage and track their paid search campaigns. The software includes tools for managing bids, creating marketing campaigns, tracking results, and forecasting future spending. Amazon PPC Management Software is easy to use and can be customized to meet the needs of each business.
There are a variety of features available in Amazon PPC Management Software that can help businesses manage their amazon PPC campaigns more effectively. Some of the features include:
- A powerful bidding engine that enables businesses to bid on search results and track their spending across multiple channels;
- An intuitive interface that makes it easy to create and manage campaigns, compare results, and make changes to bids;
- The ability to export campaign data so that it can be analyzed and used in reporting;
- The ability to pause or cancel a campaign at any time.
This software allows you to track your ad spending, conversions, and other performance metrics, making it an essential tool for any Amazon advertising.
Additionally, this software offers a variety of features that can help you optimize your campaigns for better performance.
Additionally, the Amazon PPC oftware like this can help you keep abreast of changes in the market and make adjustments to your ads accordingly.
Features to Look for in a Good PPC Management Software
Paid search management software is a great way to automate your PPC efforts.
For example, you could have one software that automatically tracks keywords and bids, another that lets you manage ad campaigns, and a third that lets you create unique landing pages for each of your paid ads.
There are several things to look for in a good PPC management software.
- Real-time analytics – You want to see the latest important information about your account as soon as possible so you can respond quickly.
This feature will provide you with the most up-to-date data on what’s working and what isn’t.
- Cost tracking – You want this software to be able to track how much money each keyword is costing you. It needs to be able to keep track of more than one account, too.
In this way, it’s capable of comparing campaign performance across multiple accounts or tracking how much revenue has been generated by different keywords for all spending levels over time so you can determine which keywords are worth investing in further down the line.
- Management capabilities – With this software being able to manage multiple ad campaigns or multiple accounts, it should also have the ability to create unique landing pages for each campaign or optimize existing ones so they’re performing well online before launching new ones that may require similar optimization considerations.
- Customizable dashboard – The dashboard should be customizable and easy to navigate through so any users can find the information they’re looking for easily without having too
How to Choose the Best PPC Management Software
The first step in choosing the best PPC management software is to consider your business’s needs.
What are the goals of your business? How do you want to spend your marketing budget? What are some of the major things you need to focus on when managing your PPC ads?
These answers will help you determine what type of software will work best for you. Once you know that, start researching some different solutions. There are plenty of paid PPC management software options available – some that cost as little as $10/month and others that range up to $200/month for larger businesses.
Some companies might offer a free trial so you can test out the features before purchasing a subscription service.
It’s important to know what features are crucial for your business and which ones aren’t necessary if it means spending less money on a piece of PPC management software that doesn’t have them.
Frequently Asked Questions on PPC Management Software
1. What traditional software do you use for PPC campaigns?
There are many different software programs that can be used for online advertising, but some of the most commonly used ones include Google AdWords, Bing Ads, and Facebook Advertising. Each of these programs has its own set of features and pricing options, so it’s important to choose the right one for your needs. For example, Google AdWords is often cheaper than Bing Ads or Facebook Advertising, but it offers more features and control over your ads.
2. Which search engine has the Best PPC Bid Management Software?
Some factors to consider when choosing a bidding management software include the features offered, how easy it is to use, and pricing.
Some of the more popular search engine-owned PPC management software options include Google AdWords Manager, Bing Ads Manager, and Amazon PPCr.
Each offers its own set of features and benefits that could be important to your business.
For example, Google AdWords Manager offers a wide range of tools for managing campaigns including budgeting and reporting. Bing Ads Manager also has a wide range of features including ad targeting and audience insights.
3. Would you rather have a ppc software or a teammate?
There are pros and cons to both options, so it really depends on what you’re looking for.
If you want to bounce ideas off, then a teammate might be a better option.
On the other hand, if you’re looking for more independence and flexibility in your work environment, then standalone software might be better for you.
Ultimately, the decision comes down to what is best for you and your needs as an entrepreneur.